Cross-selling can make a significant contribution to increasing sales and customer loyalty – but only if it is implemented correctly.
Every single customer contact offers potential for cross-selling. In order to utilize this potential, you need a powerful system that provides customized product recommendations at the right moment. The materials trading division of a German industrial group therefore relied specifically on ITVT’s AI-based cross-selling solution to provide its customers with optimized and customized product recommendations.
The company’s main challenge was to correctly recognize customer needs in advance to offer precisely the products that offer the best added value for the respective customer. Together with ITVT, the AI solution ‘Sales Representative Assistant’ (SaRA for short) was implemented on their existing Microsoft Dynamics 365 and Azure systems.
SaRA uses artificial intelligence (AI) to provide accurate recommendations through detailed analyses of the purchasing behavior of each individual customer and makes a significant contribution to increasing cross-selling revenue and improving customer loyalty. Since its introduction, SaRA has continuously generated recommendations with a high success rate and annual additional sales in the seven-figure euro range.
Due to these extremely positive results, SaRA is valued by ‘their’ human sales colleagues as a helpful partner and SaRA’s product recommendations are often used in discussions with customers. SaRA is also regularly used successfully in marketing campaigns in which customers with specific needs are addressed in a targeted manner and, last but not least, ensures individually optimized recommendations in the web shop.
Together with ITVT, the company was able to benefit in several ways and adapt its processes and systems profitably. When will you take the next step towards digitalization?
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Informationsverarbeitung spielt eine Schlüsselrolle für unsere Aufgabenerfüllung. Alle wesentlichen strategischen und operativen Funktionen und Aufgaben werden durch Informationstechnik (IT) maßgeblich gestützt.
Da unsere Kernkompetenz in der Entwicklung innovativer Produkte liegt, ist der Schutz dieser Informationen vor unberechtigtem Zugriff und vor unerlaubter Änderung von existenzieller Bedeutung.
Alle Mitarbeiter und die Unternehmensführung sind sich ihrer Verantwortung beim Umgang mit Informationen bewusst und unterstützen die Sicherheitsstrategie nach besten Kräften. Zur Erreichung der Informationssicherheitsziele wurde ein Rollenkonzept entwickelt.
Der Datenschutzbeauftragte berichtet in seiner Funktion direkt an die Geschäftsführung, die wiederrum genügend Mittel und Ressourcen zur Verfügung stellt, um eine umfangreiche Informationssicherheit zu gewährleisten und die Mitarbeiter entsprechend zu schulen.
Jeder Mitarbeiter sieht sich in der Verantwortung der Informationssicherheit, so werden sicherheitsrelevante Aspekte bereits frühzeitig in der Planungsphase jedes Projektes mitberücksichtigt. Sofern personenbezogene Daten betroffen sind, gilt Gleiches für den Datenschutzbeauftragten. Zudem ist die ITVT ist nach ISO 27001:2022 und ISO 27701:2019 durch den TÜV Rheinland of North America zertifiziert.
Information processing plays a key role in the performance of our tasks. All essential strategic and operational functions and tasks are significantly supported by information technology (IT).
Since our core competence lies in the development of innovative products, protecting this information from unauthorized access and unauthorized modification is of vital importance.
All employees and the company management are aware of their responsibility when handling information and support the security strategy to the best of their ability. A role concept has been developed to achieve the information security objectives.
The data protection officer reports directly to the management, which in turn provides sufficient funds and resources to ensure comprehensive information security and to train employees accordingly
Every employee is responsible for information security, so security-related aspects are taken into account early on in the planning phase of each project. If personal data is involved, the same applies to the data protection officer. In addition, ITVT is certified according to ISO/IEC 27001:2022 and ISO/IEC 27701:2019 by TÜV Rheinland of North America.
