{"id":7945,"date":"2024-08-29T05:31:00","date_gmt":"2024-08-29T05:31:00","guid":{"rendered":"https:\/\/www.itvt.de\/en\/?p=7945"},"modified":"2026-02-12T16:33:08","modified_gmt":"2026-02-12T16:33:08","slug":"itvt-use-case-powerful-cross-selling-for-the-industry","status":"publish","type":"post","link":"https:\/\/www.itvt.de\/en\/itvt-use-case-powerful-cross-selling-for-the-industry\/","title":{"rendered":"ITVT Use Case &#8211; Powerful cross-selling for the industry"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7945\" class=\"elementor elementor-7945\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-56f05c69 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"56f05c69\" data-element_type=\"section\" data-e-type=\"section\" id=\"1\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-333491dd\" data-id=\"333491dd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59ecf7dd elementor-widget elementor-widget-heading\" data-id=\"59ecf7dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ITVT Use Case<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a1c325b elementor-widget elementor-widget-text-editor\" data-id=\"5a1c325b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1 style=\"text-align: center\"><span style=\"color: #ffffff\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">Powerful cross-selling for the industry<\/span><\/span><\/span><\/h1><h3 style=\"text-align: center;line-height: 25px\"><span style=\"color: #ffffff\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">Increased performance through artificial intelligence\u00a0<\/span><\/span><\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6f50b753 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6f50b753\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-67520529\" data-id=\"67520529\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-70a24dcc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"70a24dcc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2255f7b8\" data-id=\"2255f7b8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19cab905 elementor-widget elementor-widget-text-editor\" data-id=\"19cab905\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cross-selling can make a significant contribution to increasing sales and customer loyalty &#8211; but only if it is implemented correctly.<\/p><p>Every single customer contact offers potential for cross-selling. In order to utilize this potential, you need a powerful system that provides customized product recommendations at the right moment. The materials trading division of a German industrial group therefore relied specifically on ITVT&#8217;s AI-based cross-selling solution to provide its customers with optimized and customized product recommendations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-316c6558 elementor-widget elementor-widget-text-editor\" data-id=\"316c6558\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">SaRA\u2019s Support &#8211; Digital Assistant for Cross-Selling Promotion<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/strong><\/h3><p>The company&#8217;s main challenge was to correctly recognize customer needs in advance to offer precisely the products that offer the best added value for the respective customer. Together with ITVT, the AI solution \u2018Sales Representative Assistant\u2019 (SaRA for short) was implemented on their existing Microsoft Dynamics 365 and Azure systems.<\/p><p>SaRA uses artificial intelligence (AI) to provide accurate recommendations through detailed analyses of the purchasing behavior of each individual customer and makes a significant contribution to increasing cross-selling revenue and improving customer loyalty. Since its introduction, SaRA has continuously generated recommendations with a high success rate and annual additional sales in the seven-figure euro range.<\/p><p>Due to these extremely positive results, SaRA is valued by \u2018their\u2019 human sales colleagues as a helpful partner and SaRA&#8217;s product recommendations are often used in discussions with customers. SaRA is also regularly used successfully in marketing campaigns in which customers with specific needs are addressed in a targeted manner and, last but not least, ensures individually optimized recommendations in the web shop.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3294cbff\" data-id=\"3294cbff\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ab5e2a5 elementor-widget elementor-widget-image\" data-id=\"2ab5e2a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"820\" height=\"276\" src=\"https:\/\/www.itvt.de\/en\/wp-content\/uploads\/sites\/3\/2024\/11\/industry.jpg\" class=\"attachment-large size-large wp-image-8606\" alt=\"Interior of a large warehouse with metal pipes and coils stored on orange metal racks along both sides. The floor is reflective and the space is well-lit with natural light from the ceiling windows\" srcset=\"https:\/\/www.itvt.de\/en\/wp-content\/uploads\/sites\/3\/2024\/11\/industry.jpg 820w, https:\/\/www.itvt.de\/en\/wp-content\/uploads\/sites\/3\/2024\/11\/industry-300x101.jpg 300w, https:\/\/www.itvt.de\/en\/wp-content\/uploads\/sites\/3\/2024\/11\/industry-768x258.jpg 768w, https:\/\/www.itvt.de\/en\/wp-content\/uploads\/sites\/3\/2024\/11\/industry-24x8.jpg 24w, https:\/\/www.itvt.de\/en\/wp-content\/uploads\/sites\/3\/2024\/11\/industry-36x12.jpg 36w, https:\/\/www.itvt.de\/en\/wp-content\/uploads\/sites\/3\/2024\/11\/industry-48x16.jpg 48w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fdb40fe elementor-widget elementor-widget-text-editor\" data-id=\"4fdb40fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Together with ITVT, the company was able to benefit in several ways and adapt its processes and systems profitably. When will you take the next step towards digitalization?<\/p><p>We will be happy to support you!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48c14d29 elementor-widget elementor-widget-html\" data-id=\"48c14d29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script>\n    jQuery(document).on('click', '#contact-trigger a', function(event) { \n    event.preventDefault(); \n    jQuery(\".popup-contact-icon\").click(); \n});\n<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a51d975 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"a51d975\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"contact-trigger\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p><strong style=\"color:#FE5A0E\">Use Case<\/strong> <\/br><\/br><br \/>\nCross-selling should ensure higher sales &#8211; or so the theory goes. However, the line between recognizing and considering customer needs and pushing customers can quickly be crossed. This makes targeted analyses and assessments of customer needs all the more important before starting a cross-selling measure.<\/p>\n","protected":false},"author":2,"featured_media":8621,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-7945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":{"dl_description":"","dl_pinterest_image":"","dl_hashtags":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ITVT Use Case - Powerful cross-selling for the industry - ITVT English<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.itvt.de\/en\/itvt-use-case-powerful-cross-selling-for-the-industry\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ITVT Use Case - Powerful cross-selling for the industry - ITVT English\" \/>\n<meta property=\"og:description\" content=\"Use Case Cross-selling should ensure higher sales - or so the theory goes. 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