{"id":7622,"date":"2024-08-14T20:49:00","date_gmt":"2024-08-14T20:49:00","guid":{"rendered":"https:\/\/www.itvt.de\/en\/?p=7622"},"modified":"2026-02-12T16:33:09","modified_gmt":"2026-02-12T16:33:09","slug":"itvt-group-use-case-vertical-industries-manufacturing-clothing-production","status":"publish","type":"post","link":"https:\/\/www.itvt.de\/en\/itvt-group-use-case-vertical-industries-manufacturing-clothing-production\/","title":{"rendered":"ITVT Group \u2013 Use Case \u2013 Vertical: Industries \u2013 manufacturing\/ clothing production"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7622\" class=\"elementor elementor-7622\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-75d61a0 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"75d61a0\" data-element_type=\"section\" data-e-type=\"section\" id=\"1\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8dfa569\" data-id=\"8dfa569\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d15733 elementor-widget elementor-widget-heading\" data-id=\"1d15733\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ITVT Use Case<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81b7994 elementor-widget elementor-widget-text-editor\" data-id=\"81b7994\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1 style=\"text-align: center\"><span style=\"color: #ffffff\">Out of the data silos<\/span><\/h1>\n<h3 style=\"text-align: center;line-height: 25px\"><span style=\"color: #ffffff\">Why a German clothing manufacturer decided to build an analytics platform<\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4874b9b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4874b9b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-ac8a36c\" data-id=\"ac8a36c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c8abe66 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c8abe66\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-86d0166\" data-id=\"86d0166\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30b6a6f elementor-widget elementor-widget-text-editor\" data-id=\"30b6a6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Silos are an obstacle to communication \u2013 regardless of whether they are topic silos or the handling of data. People are quick to talk about the famous ivory tower, where information seems to be out of reach.<\/p><p>In order to break down these silos, a renowned German clothing manufacturer with a long tradition and a wide range of high-quality clothing products decided to undergo a digital transformation together with the IT experts of the ITVT Group.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f84b332 elementor-widget elementor-widget-text-editor\" data-id=\"f84b332\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>Better decisions through targeted analyses<\/strong><\/h3><p>The start of the project was the challenge of centralizing existing customer data. These had been stored for years in separate, different data silos that only a few departments such as marketing or sales had access to \u2013 this was now to be changed.<\/p><p>The existing IT infrastructure also included traditional on-premise systems (ERP, POS system), a webshop and various e-mail and performance marketing systems without a central interface. A holistic analysis of customer data to improve the company&#8217;s service and offer could not be given in this way.<\/p><p>ITVT provided detailed advice here and was able to demonstrate the advantages of a central ERP and CRM system. Thanks to central interfaces and integration into the cloud, the added value was quickly grasped. The project team deliberately decided on the possibilities of modular systems and the integration of analysis platforms for better evaluation of future data.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbfecd0 elementor-widget elementor-widget-text-editor\" data-id=\"bbfecd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>On-Premise vs. Cloud \u2013 Profitable Platform Building for Better Performance<\/strong><\/h3><p>After the successful targeted platform development and implementation of an analytics platform based on Azure Data Lake, Power BI and Dynamics 365 Customer Insights, employees benefited directly from better data quality and central availability.<\/p><p>The next steps envisaged merging the data from the various on-premise systems into the cloud. To ensure that the company can gain a holistic view of its customer data in the future, the marketing and sales processes have also been improved through the following measures.<\/p><ul><li><strong>Data consolidation<\/strong>: Build a central customer data platform to integrate and analyze customer data from all available channels.<\/li><li><strong>Reporting<\/strong>: Develop a variety of Power BI reports for a deep understanding of buying behavior across all channels<\/li><li><strong>AI models<\/strong>: Development of AI-based predictive models to support collection planning.<\/li><li><strong>Customer segmentation<\/strong>: Enabling detailed customer segmentation according to arbitrary characteristics, resulting in a targeted and personalized customer approach.<\/li><li><strong>Optimized customer approach<\/strong>: Improve customer communication and approach through comprehensive insights and analytics.<\/li><li><strong>Marketing efficiency<\/strong>: Optimization of marketing budgets through overarching efficiency measurement in performance marketing, maximizing resource utilization.<\/li><li><strong>Kundenloyalit\u00e4t<\/strong>: Nachhaltige Verbesserung der Kundenloyalit\u00e4t durch eine optimierte und personalisierte Kundenbetreuung.<\/li><li><strong>CRM-Vorbereitung<\/strong>: Vorbereitung der Einf\u00fchrung der CRM L\u00f6sung Dynamics 365 Customer Service\/Marketing, um die zuk\u00fcnftige Kundeninteraktion weiter zu verbessern und zu automatisieren.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-e8a84c1\" data-id=\"e8a84c1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0a72a80 elementor-widget elementor-widget-image\" data-id=\"0a72a80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"835\" height=\"527\" src=\"https:\/\/www.itvt.de\/en\/wp-content\/uploads\/sites\/3\/2024\/08\/raus-image.jpg\" class=\"attachment-large size-large wp-image-7634\" alt=\"A close-up view of multiple white yarn spools arranged on a large textile machine inside a factory. Thin threads extend from the spools and are guided through the machinery, with a blurred industrial background of similar equipment and natural light filtering in\" srcset=\"https:\/\/www.itvt.de\/en\/wp-content\/uploads\/sites\/3\/2024\/08\/raus-image.jpg 835w, https:\/\/www.itvt.de\/en\/wp-content\/uploads\/sites\/3\/2024\/08\/raus-image-300x189.jpg 300w, https:\/\/www.itvt.de\/en\/wp-content\/uploads\/sites\/3\/2024\/08\/raus-image-768x485.jpg 768w, https:\/\/www.itvt.de\/en\/wp-content\/uploads\/sites\/3\/2024\/08\/raus-image-24x15.jpg 24w, https:\/\/www.itvt.de\/en\/wp-content\/uploads\/sites\/3\/2024\/08\/raus-image-36x23.jpg 36w, https:\/\/www.itvt.de\/en\/wp-content\/uploads\/sites\/3\/2024\/08\/raus-image-48x30.jpg 48w\" sizes=\"(max-width: 835px) 100vw, 835px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-383e3f5 elementor-widget elementor-widget-text-editor\" data-id=\"383e3f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Together with ITVT, the company was able to benefit in several ways and adapt its processes and systems profitably. When will you take the next step into digitalization?<\/p><p>We are happy to support you!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84cd828 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"84cd828\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"contact-trigger\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0309874 elementor-widget elementor-widget-html\" data-id=\"0309874\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script>\n    jQuery(document).on('click', '#contact-trigger a', function(event) { \n    event.preventDefault(); \n    jQuery(\".popup-contact-icon\").click(); \n});<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p><strong style=\"color:#FE5A0E\">Use Case<\/strong> <\/br><\/br><br \/>\nITVT Use Case Out of the data silos Why a German clothing manufacturer decided to build an analytics platform Silos are an<\/p>\n","protected":false},"author":2,"featured_media":7634,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-7622","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":{"dl_description":"","dl_pinterest_image":"","dl_hashtags":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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