Targeted prevention of customer churn
Losing customers is part of daily life in companies. It is important all the more to counteract this so-called customer churn in advance. Sectors such as telecommunications providers, companies with a strong focus on consumer customers and industrial companies often suffer particularly from a rapid loss of customers.
Investigations always show the same reasons for customer loss:
- Employee behavior and lack of customer care due to changing or non-existent contact persons
- Lack of transparency in the design of price/ performance ratios
- Increased waiting and processing times
- Poor problem-solving skills
The customer life cycle from acquisition to ongoing support is simply not taken into account. Precious capital is often wasted due to a lack of resources and time.
To counteract this, you need an understanding of the topic of customer loyalty. Systems such as Customer Relationship Management (CRM) from Microsoft Dynamics365 have a supporting effect here.
By integrating the appropriate software, automating the collection of data and its integrated evaluation, it is possible to establish effective migration management in a resource-saving manner and to retain customers in the long term.
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